Your Cart is Empty
In the heart of Noida, NimueStore was born from a powerful belief — that lingerie is more than fabric. It’s an expression of identity, a form of emotional intimacy, and the first step in self-care. Founded by entrepreneur Varun Kumar, NimueStore is not just another lingerie brand — it’s a movement redefining intimatewear for the modern Indian woman.
✅ Inclusive Sizing: From petite to plus-size, because beauty has no limits.
✅ Premium Fabrics: Skin-loving, breathable, and crafted for all-day comfort.
✅ Style with Soul: Designs that reflect who you are — bold, soft, powerful, or calm.
✅ Designed in India, for India: Our collections celebrate the diversity of real Indian women across every city and season.
At NimueStore, we believe your lingerie should feel like it was made just for you. Whether you're dressing for a boardroom, bedtime, or simply yourself — every piece is a quiet celebration of your story.
Bras that boost confidence, not just cleavage
Nightwear that soothes and empowers
Lace that whispers elegance, not discomfort
Inspired by Nimue, the Lady of the Lake from Arthurian legend, our name symbolizes femininity, mystery, and strength. Like her, every woman deserves to feel in control of her own story — graceful, powerful, and radiant in her individuality.
What started as a small venture has become a nationwide favourite — thanks to you. Every review, every message, and every moment shared with us fuels our mission. We’re proud to serve customers across India, from metro cities to remote towns, one thoughtful package at a time.
Bridal Collections: Fusing tradition with elegance for your special day
Hoenymoon Wear: Lingerie that’s as comfortable as it is captivating. Designed for those first quiet mornings and unforgettable nights.
Sexy Choices: Explore bold, confident styles. Because sensuality and sustainability go hand in hand.
NimueStore is more than a store. It’s a sanctuary where self-expression meets self-care, and women are encouraged to buy lingerie for the most important person in their lives — themselves.
